The Cowboys on Thursday officially opened Cowboys Fit, a fitness center that is part of the franchise's world headquarters at The Star in Frisco. The Cowboys tout that the facility offers members the ability to train nearby their players and like their players. An extra perk: The rooftop pool includes views of the practice fields.
"You get a chance to train beside our players and our cheerleaders," said Charlotte Jones Anderson, Cowboys' executive vice president/chief brand officer. "Most importantly, hopefully you will want to create that same kind of ethos mentality in how you want to transform your own self to be the best that you can be. ... You'll want to try to lift as much as Tyron [Smith]. You'll want to try to be as fast as Zeke [Elliott]. And you'll want to be inspired by their commitment to excellence."
The three-story, 60,000-square-foot facility was built in partnership with Mark Mastrov, chairman of New Evolution Ventures and founder of 24 Hour Fitness.